the elusive cool

I cannot resist my judgment of these three bands even though I have never heard their music.

Rubberband survives despite their stupid name because Hong Kong people have a high tolerance for bad taste. They will never recover their cool (not that they had much in the first place) after they have: 1) been interviewed in an afternoon program on TVB, 2) been featured in mainstream fashion mags sold at 7-Eleven, 3) posed for Giordano.

As for Sugar Club, at first I thought they had cool potentials, but after seeing a live gig by Katncandix in Taipei, this pretentious sugary brother-sister Sugar Club business is smelling more and more like a knock-off. Their bubble-lettered t-shirts and the girl’s cutie poses are really getting annoying.

As for Endy Chow, I can’t help but think this dude had the name Andy but decided to change the first letter of his name thinking it sounds the same anyway. He fashions the same tiresome I-work-in-a-hair-salon kind of look.

The more I see these guys in mainstream media, the less cool they become. I can’t help it, but two words form my conclusion: Same shit.

The mainstream media is now aware of a small population who are getting tired of the Easons and Joeys, so they put together this pretentious “bandshow” aimed to deliver “bandsound” for those seeking something a little more authentic. Don’t be fooled. It is only in HK that the media need to emphasize “band” to distinguish from the non-band. It’s like the more a guy points to himself and say “Look at me, I’m cool,” the more he is not.

Side note: I didn’t know Zen was still around.